The packaging idea revolves around creating an excitement of opening a letter or an envelope with a small gift, the flaps around the sides give an visual idea about the brand while making it interesting via activities and illustrations which helps understand why the product will be useful to them.
The placement of the information starts with a warm note from the brand which resonates with the people, top flap includes the meaning of the word "Moxie". Going into a illustration of people with textured hair embracing their it with confidence, with this the customer is with good amount of information about the brand with which the last flap opens and the product is placed in the center waiting for them to try it with some activities on side flaps including a calendar to check their next wash day and a Moxie Bingo highlighting all the common hair problems with Indian textured hair making it an engaging experience making sure the consumer is mindful of the products they are using and helps build brand recall value.
